Whale Marketing » Case Studies

Forum for the Built Environment

whale_usr — Tue, 14 May 2013 19:56:16 +0000

A leading networking organisation for the property, development and construction industries, looking to build a new e-commerce website, ongoing design and event support service as well as ongoing marketing administration support.

Challenge

Provide day to day admin support for the Chairman and President of the organisation, as well as customer service support for members

Design and build a new website which features an e-commerce event booking procedure as well as a live reporting function for event delegates and transaction information

Event support for branch committees

Ensure consistent use of fbe brand across a network of over 20 UK branches

Results

An easy to use website which enables members to easily book and pay for events as well as become a member of the fbe

Telephone and email support provided daily

Regular website updates to consistently improve user experience

Successful social media presence

Regular branded event notifications sent out across branch networks

Stafford & Co

whale_usr — Sun, 28 Apr 2013 20:01:18 +0000

Chartered accountancy practice who wanted to refresh their brand image to reflect a change in MD and new direction for the business, and to raise their profile across the North-West to help increase sales enquiries.

Challenge

Develop a dynamic brand image without alienating existing clients; appealing to entrepreneurs who want more from their accountants than just accounts, tax & audit – focusing on business growth services.
Build a strong online presence including website, online PR, social media and SEO to generate awareness and generate good online traffic.
Support a notoriously difficult sales conversion process encouraging recommendations and referrals and helping customers to switch accountants – which can be a bit like choosing to change your bank!

Results

Refreshed branding
New website
I love Stafford & Co campaign
Blog, Social Media & SEO campaigns resulting in improved Google ranking, unique visitors and web leads
E-newsletter increased dialogue with clients and referrals
Event promotion & lead generation

Environment 4 Logistics

whale_usr — Sun, 28 Apr 2013 19:47:05 +0000

Start-up business E4L wanted to develop a strong brand and e-commerce website to help launch their new company.

Challenge

Develop strategic marketing plan to help E4L identify target customers and engage with key influencers to understand consumer needs and refine the new E4L service offer
Supported speaker platforms and networking opportunities with key organisations to raise profile and exposure
Enhance brand identity, create new website and regular e-shots

Results

Established e-commerce website selling multiple levels of membership, direct products & training courses and recording reseller commissions with extensive MI capability.
Support direct sales team to generate corporate memberships & reseller (consultant sales) through direct mail campaign.
Speaker platforms and presentations for keynote address.

Clever IT

whale_usr — Tue, 16 Apr 2013 12:25:18 +0000

New full service IT Support Company needing a brand, website and social media set up.

Challenge

Develop recognisable brand for a new company
Provide a strategic plan for company launch
Design supporting company materials such as Business cards and email footers
Design and develop new content manageable website

Results

Brand workshop helped develop initial ideas for a brand, these were then developed into a recognisable fun brand.
Design, build and copywriting for website completed in under one month
Social media platforms set up

Business Plus

whale_usr — Tue, 16 Apr 2013 12:20:24 +0000

A new business networking organisation which needed help with initial company set up along with event management

Challenge

Help create a successful business plan
Develop strategic plan for company launch
Development of brand
Create all company and event literature, including presentations, brochures, booking forms,
Design and development of ecommerce website
Event management

Results

A successful sell out launch event
Creation of a successful business model
Interesting event topics
Easy to use website
Interesting brand and design material

Marsh Finance

whale_usr — Fri, 12 Apr 2013 15:31:02 +0000

Marsh Finance provides motor finance solutions for the car industry and wanted to grow their service offering of tailored financial solutions for dealerships, brokers and manufacturers.

Challenge

Enhance an established family brand to reflect the company’s dynamic and progressive outlook
Increase profile within the trade sector press to improve understanding of service offering
Design and build of multiple websites related to all target audiences
Develop an on-going communications plan to assist the business growth strategy

Results

Redesigned existing brand identity and creates a suite of complimentary logos for 3 divisions
Gained press coverage for company announcements and award wins
Developed four complimentary websites, with single CMS for ease of management
Designed sub brand for icreditscore product offering

Communicate Better

whale_usr — Fri, 12 Apr 2013 14:54:57 +0000

Dynamic Unified Comms Reseller, wanting to raise their profile, strengthen their brand and rapidly build their business.

Challenge

Develop Brand to promote key messages and company personality
Establish profile within trade sector press and local business press
Create regular customer communications methods
Enhance online presence

Results

Create suite of brand characters to encapsulate brand messages and enhance brand perceptions
Improved external communications and regular customer contact
Significantly increased profile resulting in multiple award wins, including Overall Reseller of the Year
Supported acquisition of several companies in order to double turnover in consecutive years

Performance Doorset Solutions

whale_usr — Fri, 12 Apr 2013 14:09:23 +0000

Established door and window manufacturers, looking to build the company profile and perception through the use of PR and Social Media

Challenge

Generate consistent media coverage in local and trade press
Support Brand building and sales development
Develop a strategic social media campaign through the use of Twitter and LinkedIn

Results

Successful PR articles generating leads
Heightened profile via voice of the industry positioning
Increased knowledge of company throughout industry

Resin Surfaces Limited

whale_usr — Mon, 08 Apr 2013 14:26:21 +0000

Established Resin floor and wall manufacturers, who wanted to highlight their market leading position and increase sales of popular product Resuthane, a polyurethane screed.

Challenge

Develop strategic marketing plan to promote Key products
Establish market leading profile and compete with larger competitors
Enhance brand Identity, implement consistent PR and advertising schedule
Create new Website and regular E-shots

Results

Generated new leads through consistency of brand and communications
Improved Internal communications and performance
Generated record profit margins

Joseph Gleave & Son Ltd

whale_usr — Mon, 08 Apr 2013 13:52:44 +0000

Industrial Supplies Specialist with established contracts in tools sector. Wanted to generate wider range of business to increase turnover, protect the business from loss of large contracts and deliver long term growth.

Challenge

Refresh brand, develop descriptor and strapline
Generate awareness within target sectors
Develop targeted database and increase sales opportunities
Produce innovative sales materials and website

Results:

Raised brand profile with new and existing stakeholders
Changed perceptions of company services
On-going Blue Chip Business and new tenders won