5. THE COMMUNICATION

E-shots are a cheap and cheerful way of getting your name out there; however this shouldn’t be your only way of communication. Don’t put all your eggs in one basket, broaden your method of communication and appeal to prospects via different methods e.g. brochures, case studies, leaflets, PR, letters, web… the list is endless!

The main point is to follow up, countless campaigns fail without this second hit. A personal phone call is proven to be the best method.