2. THE PLAN

Before embarking on a new marketing campaign think about your objectives. What will make a real difference to your business? Agree KPI’s (key performance indicators) and how they will be measured, this will ensure a return on investment for your marketing spend.

For example, when cold calling what information does your sales rep need to record and how frequently does this need to be monitored?

Marketing activity needs to be consistent otherwise your initial message will be forgotten.