4. THE PROSPECTS

Make sure that you regularly call your prospects, for best results at least once every 6 weeks, each time change your message, send them something different and most importantly of value!

Don’t call just anyone though! Make sure your list is carefully targeted and you’re contacting the right people for you, and at the right time. Think about those people least likely to be effected by the downturn. Also look at your current client list; do you have several clients in a certain sector that you could promote as an area of expertise?