Stafford & Co
Chartered accountancy practice who wanted to refresh their brand image to reflect a change in MD and new direction for the business, and to raise their profile across the North-West to help increase sales enquiries.
Challenge
- Develop a dynamic brand image without alienating existing clients; appealing to entrepreneurs who want more from their accountants than just accounts, tax & audit – focusing on business growth services.
- Build a strong online presence including website, online PR, social media and SEO to generate awareness and generate good online traffic.
- Support a notoriously difficult sales conversion process encouraging recommendations and referrals and helping customers to switch accountants – which can be a bit like choosing to change your bank!
Results
- Refreshed branding
- New website
- I love Stafford & Co campaign
- Blog, Social Media & SEO campaigns resulting in improved Google ranking, unique visitors and web leads
- E-newsletter increased dialogue with clients and referrals
- Event promotion & lead generation
