Meet our Founder; Hannah Whale, Managing Director
What is your earliest memory?
My sister being born and being given a cat for my 4th birthday
Property aside, what’s the most expensive thing you’ve bought?
A Mies Van der Rohe Barcelona Chair
What is the core of effective marketing?
Brand is central to all of my marketing beliefs. If your brand is strong and conveys the essence of what you do, the values you hold and how you deliver, you are guaranteed to communicate successfully. Many think Brand only applies to B2C marketing, but the strongest B2B companies know how to harness the power of their brands effectively.
Give one vital business tip
Integration Integration Integration…. I can’t say that enough times. Results come through combining marketing activity to create an optimum effect, piecemeal activity delivers piecemeal results. The synegies that can develop through integrated strategic communications can deliver multiple times over.
What is your favourite word?
Schoenes Wochenende!
What is your fancy dress costume of choice?
Wonder Woman, I have been known to create the headband out of many Christmas crackers
Which words or phrases do you most overuse?
The word fair…. in many contexts
If you could go back in time, where would you go?
1940’s New York, Bogart, Bacall and Glamour
What do you pride yourself on?
Commerciality, we do everything for a reason, if we don’t think something is worthwhile doing, we’ll tell you. With a blue chip background, we’ve been in our clients shoes and we know what is important to them. We’re not consultants, we don’t just provide advice and leave you to it, we innovate, implement, improve and make things happen!
How would you like to be remembered?
As a good friend
Where would you most like to be right now?
Anywhere Sunny, which isn’t often Manchester!