Understanding your Audience


If you are creating content it’s important to concentrate on things that matter to your audience. How can you understand what your audience responds to and how you can help them? Think about the questions that your

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5 ways Coaching can help maximise your return on marketing.


Investing in employees is becoming more of a priority for companies, especially for client facing teams. As competition increases, performance in sales and business development is critical. Here are 5 reasons why business development coaching can help maximise

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How well do your staff represent your brand?


When building a brand, it is critically important to ensure that all aspects of your business reflect and support your intended company vision, including the most valuable asset – your employees. A lot of effort, time and expense goes into developing a brand at the top level of a business but sometimes

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Content is the past, present – and future – of marketing

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Content marketing is not a new concept. The term has been around for a long time and brands and businesses have been creating content long before it became a hot topic for online marketing. Customers have grown tired

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Including exhibitions in your marketing mix

A new client, Key Computers wanted to maximise a return on investment from exhibiting at Accountex; an exhibition for Accountancy firms a target sector for Key's cloud server solutions. Key had previously exhibited at this event, hence rebooking,

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Moving on Up!

new signs

Communicate Better is a Unified Communications Provider based in Warrington. We have worked with them over recent years to develop their brand and in that time they have gone from strength to strength and have recently expanded

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Sherry is for life, not just for Christmas


Our latest account win is something of a passion of our M.D. Hannah. Having visited Spain many times over the years, she fell in love with an area known as the sherry triangle in the south west of Spain.

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First Class B2B Campaign

We recently carried out a successful DM campaign for our client Baker Mallett. Baker Mallett’s strapline is ‘A First Class Supplier’ so we wanted to reflect this in the campaign. We came up with a first class post

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5 reasons to use video in your marketing mix

The use of videos in marketing has exploded over the past couple of years. By 2017, it is estimated that video will account for 69% of all consumer internet traffic (source: Cisco). Whether used for brand awareness,

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Top tips on B2B branding

Top tips on B2B Branding

  We were recently asked to deliver a seminar for Barclays aimed at the professional services sector. After some thought about what would be of interest and use to the audience, we decided to get ‘back to basics’ and

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Marketing strategy development and communications planning – the Whale way

Whale Marketing - strategy development

Most agencies will stress the importance of a strong marketing strategy and solid communications plan. They’ll talk about target markets, unique selling points and key audiences…and then probably sell you a new website and Twitter account management! Here

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Whale welcomes the resurgence of direct mail


With the increasing emphasis on email, digital content and social media, some marketing agencies might be overlooking how effective traditional marketing strategies are driving results. In our current instant comms world, sending a postcard can seem just plain

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Industry awards – Are they really worth it?


Are you are one of those people who regularly asks their marketing agency whether it is worth the time and trouble to enter industry awards? If so, here are six great reasons why you should be incorporating industry

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Interactive Advent Calendar is a great success for the Gleave team

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This Christmas we have created an Interactive Advent Calendar for our client Gleave. The aim of the calendar is to help the team get into the spirit of Christmas throughout the month of December rather than just a

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Six reasons to incorporate Corporate Social Responsibilty into your business in 2015


With 2015 rapidly approaching is it time to start thinking about Corporate Social Responsibility for your businesses. Simply put, CSR aims to ensure that companies conduct their business in the most ethical way possible. This means taking account of

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The use of Social Media for B2B Marketing.


The use of Social Media is an excellent way for businesses to reach out to their customers but some companies still remain unsure. B2B organisations should at least be involved in communities and social networks where their

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Social Media Basics for B2B Marketing

The use of Social Media is an excellent way for businesses to reach out to their customers but some companies still remain unsure. B2B organisations should at least be involved in communities and social networks where their customers

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