Understanding your Audience


If you are creating content it’s important to concentrate on things that matter to your audience. How can you understand what your audience responds to and how you can help them? Think about the questions that your

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Including exhibitions in your marketing mix

A new client, Key Computers wanted to maximise a return on investment from exhibiting at Accountex; an exhibition for Accountancy firms a target sector for Key's cloud server solutions. Key had previously exhibited at this event, hence rebooking,

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5 reasons to use video in your marketing mix

The use of videos in marketing has exploded over the past couple of years. By 2017, it is estimated that video will account for 69% of all consumer internet traffic (source: Cisco). Whether used for brand awareness,

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