How well do your staff represent your brand?


When building a brand, it is critically important to ensure that all aspects of your business reflect and support your intended company vision, including the most valuable asset – your employees. A lot of effort, time and expense goes into developing a brand at the top level of a business but sometimes

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5 reasons to use video in your marketing mix

The use of videos in marketing has exploded over the past couple of years. By 2017, it is estimated that video will account for 69% of all consumer internet traffic (source: Cisco). Whether used for brand awareness,

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Top tips on B2B branding

Top tips on B2B Branding

  We were recently asked to deliver a seminar for Barclays aimed at the professional services sector. After some thought about what would be of interest and use to the audience, we decided to get ‘back to basics’ and

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